“The touristic industry is, with the technology, one of the most thriving industries on the Internet, and despite the crisis, it will continue contributing over 15% of e-commerce activity in 2012”, said Niklas Gustafson, founder of conZumo.com, concerning the new habits of users planning their holidays.
These figures are from 2012 and refer to the Internet alone; the following facts show how the touristic market can be even further impacted by another force—the app industry.
Every day there are more and more app users. According to the figures from Statistic.com, the number of downloads in the App Store has increased 85% over the past four years, and in the case of Google Play, it has registered more than 25 billion downloads in 2013.
The touristic industry is comprised of more than just accommodation or sightseeing companies; it also includes transportation businesses, nightlife directories, and more.
Cities, regions, or even countries, can take advantage of apps to show potential visitors what it is that makes them so special by showcasing aspects such as beautiful scenery, unique traditions, and general culture.
This type of app is not even necessarily tourism industry related—it could just be a great way to show off your village to the world and expose its amazing charm.
With a beautifully crafted app, your users are able to skip the long, tedious process of searching for tourism advice/information in their hotel room, and can instead venture out into the streets and use their app to guide them every step of the way—the best way to make the most of a short stay.
Provide directions and information on sightseeing points of interest (museums, theatres, landmarks, etc.) as well as practical information in the app, such as lists of pharmacies, currency exchange centers, Wi-Fi spots, etc. It may not be quite as fun, but will allow your users to avoid a huge headache in times of need.
An app that features the best hotels, restaurants, pubs, etc. can be used by tourists searching for accommodation and entertainment recommendations, as well as by locals hoping to discover new clubs or restaurants.
This type of app is very useful for tourists, as they have access to the honest opinions and advice of real, experienced locals who have the chance to rank various businesses and share their experiences. You can even offer coupons and discounts for participating venues to tourists or to locals who have helped with the reviews.
There are many travelers who prefer to live spur of the moment and plan their trip as they go, rather than organizing and booking everything in advance. Help these daredevils out a little bit with a feature allowing them to book a last minute hotel from their mobile phones. They will be forever grateful when they don’t have to spend all night knocking on doors to get a hotel room!
You can even create a chat feature to enable your users to meet other attendees of the event and to create a sort of social network for them.
If you do not provide this to your users, they will immediately search elsewhere. So don’t lag behind, get on board the 2016 mobile era!